Study Abroad: London Fashion Marketing & Design Courses

From the latest trends in haute couture to established mainstays of traditional dress, London continues to be at the forefront of the international fashion industry.

When you choose London as your study abroad destination, you'll be joining students from all over the globe to share a unique learning experience and an exciting cultural immersion into the heart of one of the world's great capital cities.

Boasting a historic tradition of art and literature, a bustling commercial center, and a diverse population, London offers something for everyone. The campus of AIU London is centrally located between Hyde and Regents parks and near some of London's finest museums, galleries, palaces, churches and theaters. AIU provides guaranteed housing in Central London or you may choose to make your own living arrangements.

Challenging, Relevant Coursework

AIU London offers over 40 fashion marketing and design courses offering an opportunity to acquire industry-current knowledge and skills in one of the world's most influential international cities. Some of the design courses include garmet construction, fashion sketching and illustration, and computer-aided design. On the marketing side, some of the courses include fashion promotion, consumer profiling, trend forecasting, fashion show production, retail buying and fashion journalism.

The educational aims of the courses are to:

  • Offer students a good knowledge and understanding of fashion design together with a sound appreciation of fashion markets, the fashion consumer and fashion marketing activities.
  • Give students experiences to enable them to develop as creative designers who are trend interpreters and customer focused.
  • Foster a good understanding of the roles of both design and marketing and their inter-relationship within fashion.
  • Develop an understanding of contemporary issues within fashion, and encourage consideration of these within students' own work.
  • Encourage students to evaluate their work in relation to fashion and the creative industries.
  • Enable students to combine their knowledge and skills in producing market-aware fashion design.
  • Encourage students to become independent thinkers with well-developed critical and self-evaluative faculties and strong transferable skills.
  • Enable students to develop their strengths and pursue their interests within fashion and related industries.

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AIU Study Abroad Program