 Designers must have a strong sense of the esthetic: an eye for color and detail, a sense of balance and proportion, and an appreciation for beauty. Fashion designers also need excellent communication and problem-solving skills. Despite the advancement of computer-aided design, sketching ability remains an important advantage in fashion design.  |
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Marketing professionals play a key role in the fascinating world of fashion. From analyzing and forecasting fashion and business trends to planning events and finding effective ways to reach consumers, fashion marketers play a diverse yet significant part in this worldwide industry.  |
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The lines between fashion designer and fashion marketer can sometimes become blurred, with one person assuming the responsibilities of both. Even when those lines are clear, it can be beneficial to each professional to understand the role of the other in order to form more productive working relationships.
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